Privacy Policy
How Clova handles waitlist contact details, attribution, approximate location, and focused website analytics.
This policy explains the limited information Clova collects while we build our early-access community, why we collect it, and the choices available to you.
What we collect
When you join the waitlist, we collect your email address. You may also choose to provide your first name, phone number, and an age bracket. We do not ask for banking details, financial account data, an exact date of birth, or payment information through this page.
How we use your details
We use your email to keep your waitlist place and contact you about Clova's early access. If you provide a phone number, we use it only to text you when Clova opens. Optional name and age-bracket information helps us understand who is interested in what we are building.
Attribution and approximate location
We may record the page or campaign that brought you to Clova, including referral and UTM campaign information, along with a broad device and viewport category. When you join, your IP address may be used momentarily to derive an approximate country, region, and city. We do not store the raw IP address.
Website analytics, heatmaps, and session replay
We use PostHog to understand how people navigate Clova, reach key sections, and complete the waitlist steps. This includes product analytics, heatmaps, and session replays that show interactions with the website. All form inputs are masked in session replays, and we do not deliberately send your email address, phone number, or the text you type into form fields to PostHog.
After the server confirms your waitlist record, we give PostHog an opaque waitlist identifier so activity and return visits can be associated with the same waitlist member. The identifier is not your email address or phone number, but Clova can link it to your waitlist record. We therefore treat this analytics data as pseudonymous, not anonymous.
Remembering your place on this device
After your email is saved to the waitlist, we keep a normalised copy of it in this browser's local storage. This lets the waitlist recognise the same email instantly while the server confirms the current waitlist state. This local copy stays on your device, is not sent to PostHog or used as the analytics identifier, and can be removed by clearing Clova's site data.
Who processes information
Service providers that support our website may process information on our behalf. These include website hosting, database, PostHog for website analytics, heatmaps and session replay, and Resend, which sends our welcome, progress, and early-access emails and manages email preferences. We limit the information shared to what is needed for those services to operate.
Access, correction, and deletion
You can ask what waitlist information we hold about you, request a correction, or ask us to delete it by emailing support@getclova.com. We may need to confirm that the email address belongs to you before acting on a request.
As Clova develops
We may update this policy as Clova and the services supporting it develop. If we want to use waitlist information for a materially different purpose, we will revisit the policy and consent approach rather than relying on unclear future-use wording.
This is an operational early-stage privacy policy. It should receive legal review before Clova launches a financial product or materially expands its collection or use of personal information.